Rates & Data
Effective January 2008
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ISSUES
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| January/February;
March/April; May/June (Buyer's Guide); July/August; September/October;
November/December (E-Connections Directory).
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FREQUENCY OF PUBLICATION
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Six times per year. (See above)
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GENERAL ADVERTISING
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Four Colour
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6x
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3x
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1x
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1 page
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2920
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3000
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3075
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2/3 page
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2565
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2655
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2740
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1/2 page island
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2260
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2335
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2390
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1/2 page
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1960
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2045
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2125
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| 1/4 page |
1275 |
1350 |
1400 |
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Black and White
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1 page
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2110
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2190
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2265
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2/3 page
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1755
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1845
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1930
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1/2 page island
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1450
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1525
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1580
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1/2 page
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1150
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1235
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1315
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1/3 page
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1020
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1035
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1225
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1/4 page
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715
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755
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875
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1/6 page
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515
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545
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595
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COVERS - FOUR (4) COLOUR
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Inside
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3625
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3690
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3810
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Outside
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3850
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3925
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3990
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Outside-Front Cover rates available on request.
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COLOUR
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Standard
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$375
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Matched colours or PMS
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475
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Four colour
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810
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COMMISSION
Agency commission of fifteen (15) percent
allowed to recognized advertising agencies only.
FOUR COLOUR
Final film negatives, right reading, emulsion
down, 133 line screen. Film should be accompanied by progressive
proofs or colour key and printed sample where possible.
ELECTRONIC SUBMISSION OF AD ARTWORK
Ad artwork is accepted in a variety of formats and applications
including Corel, Illustrator, Pagemaker, PhotoShop and Quark. Artwork
saved to a Zip disk or CDR is preferred to email. Please confirm
the readability of your format before submitting. A hard-copy proof
must accompany all formats in order to confirm output.
INSERTS
Quotes, mechanical requirements, and minimum
quantities available on request. Tip-in charge is $75 per thousand,
plus extra postage for heavy stock (non-commissionable).
CLASSIFIED/INDUSTRY SERVICES MINI-DISPLAY AD
A classified ad, including text, bold
heading and box number, is available at a minimum charge of $140
per insertion. No agency commission. An Industry Services mini-display
ad is also available at $158 per insertion. Column width, for both
classified and Industry Services ads, is 2-1/4 inches.
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MECHANICAL SPECIFICATIONS
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Inches
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Millimetres
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Type Page
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7 x 9-5/8
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177 x 242
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Trim Size
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8-1/8 x 10-7/8
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206 x 276
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Bleed size
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8-3/8 x 11-1/8
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212 x 283
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Double page spread
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16-1/4 x 10-7/8
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388 x 254
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Double page bleed
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16-3/4 x 11-1/8
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426 x 283
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2/3 page vertical
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4-1/2 x 9-5/8
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114 x 242
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1/2 page island
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4-1/2 x 7-1/2
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114 x 190
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1/2 page horizontal
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7 x 4-7/8
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177 x 123
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1/2 page vertical
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3-3/8 x 9-5/8
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86 x 242
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1/3 horizontal
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7 x 3-1/4
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177 x 83
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1/3 vertical
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2-1/4 x 9-5/8
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57 x 242
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1/3 square
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4-1/2 x 4-7/8
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113 x 123
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1/4 page vertical
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3-1/2 x 4-7/8
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89 x 123
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1/6 vertical
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2-1/4 x 4-7/8
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57 x 121
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Column width
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2-1/4
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57
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Column depth
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9-5/8
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242
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TERMS OF PAYMENT
Net 30 days from date of invoice, two (2)
percent per month is charged on overdue accounts.
FOR MORE INFORMATION
Chelsie Communications Inc.,
Publisher of Toys & Games Magazine
61 Alness Street, Suite 216,
North York, Ontario Canada M3J 2H2,
Tel: 416-663-9229, Fax: 416-663-2353,
Email: cantoymag@bellnet.ca
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